Hearing from entrepreneurs that have “been there and done that” can be inspirational and instructional. This section contains that kind of information.
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Feld shares some straightforward thoughts on why positions of CEO and board chairman should be separated. This idea has distinct benefits, especially for smaller companies, Feld writes. The piece is one in a series on boards of directors.
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African-Americans are launching and growing businesses at higher rates than other entrepreneurs in the U.S. Whether attributed to corporate layoffs, diversity programs, or targeted business development initiatives, Chicago's Cook County is seeing the highest African-American entrepreneurial growth rates in the nation.
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This article lists and explains five steps to building your personal brand. The basics are to develop expertise and then become known for that expertise. It takes more than networking to get noticed; it takes a good product. In this case, that product is you.
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Learn how a clearly defined brand identity can help build your business, even in the face of fierce competition.
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At a time when branding is more important than ever for entrepreneurs, Lillian Vernon, the doyenne of direct-mail retailing, talks about branding herself to reach her customers. In the past half century, the strategy has enabled her company to get valuable publicity, as well as more easily extend its product line and weather times of crisis, the author writes.
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Founding an Internet company was a logical step for this college-educated rap fan with cable-industry marketing experience. He's a man with a mission: equipping minority communities with computer technology and online access so they can participate fully in the new economy. Commercial and community partnerships enable him to grow the business and carry the message.
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This brief but insightful article offers five guidelines to help decide if an alliance would help your company, as well as someone else's. Partnering can provide immediate access to technology, distribution, and other infrastructure without the time and expense of in-house development.
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Adaptation to change is a top priority for the founder of a fast-growing company that provides information-management solutions for home-care agencies. Leadership sets the standards for performance. But the bottom line is the bottom line, especially in tighter capital markets. The best way to foster endurance is to build value by satisfying your paying customers.
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Empowerment, enlightenment, and accountability are more than just buzz words today. They're an integral part of nearly any high-performance, high-growth company. As the entrepreneur you set the example, and you can get some help from the steps recommended in this quick-read, but informative piece.
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A business plan isn't as useful for raising financing as the prevailing entrepreneurial wisdom holds, argues the founder of an Internet marketing concern. Instead, focus on building the business and the money will follow.